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Sam Parsons is Myagi’s Regional Manager for Asia Pacific. He has been with Myagi for 4 years, initially acting as our first Customer Success Manager with responsibility for our Global Customer Base. Sam relocated to Melbourne in late 2018 to grow Myagi’s business in the region and has helped the company branch out into new markets such as Consumer Electronics, Home Appliances, Sport & Outdoor, Agriculture and Home Improvement.

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How to build buy-in with your retail partners & drive engagement.

The best way to build these agreements into your terms to ensure transparency.

Why training gets pushed to the bottom of the list, and why it's so important to avoid this.

The 1 thing you can start doing today to improve accountability over training agreements with retailers.

What you’ll learn:

The Relationship Between Training & Trade Terms for Consumer Brands

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How can brands can ensure retailers are committed and accountable for driving knowledge in-store?

Brand Product Training is the classic non-urgent yet vital activity that often gets pushed to the sidelines by your retail partners, especially during times of economic pressure, such as a global pandemic. Understand why this happens and how to avoid it by joining  our discussion with retail industry experts about what you can do to encourage focus on store-level education and drive sell-through.

Myagi’s Sam Parsons and Richard Smith are joined by special guest Neil Venables (former General Manager of Intersport UK & Ireland) alongside other industry experts to explore this topic.

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Richard Smith is Head of Myagi’s Global Sales & Customer Team, having started as a member of the founding team in 2015 and previously held the role of EMEA Regional Manager. Richard has worked with some of the world's largest brands including Nike, Casio, Garmin and the North Face to digitize their training programs and improve collaboration & sell-through with key retail partners.

About Our Guests

Neil Venables is the former General Manager for Intersport UK & Ireland and former Director of Field Sales at Adidas. With over twenty years of experience in the sporting goods industry, Neil possesses an unrivalled expertise encompassing both brand and retailer perspectives. As a progressive and intuitive problem-solver, Neil has become a respected leader within the Sporting Goods Industry.

Yvonne Stinson has a wealth of experience in multi-site retail businesses in Australia and the UK. Most recently, Yvonne held full responsibility for the Home & Electrical Merchandise division at David Jones, Australia's leading premium retailer, and was a member of the Executive Committee reporting to the CEO. Prior to moving to Australia, Yvonne held a variety of senior Buying/Trading roles with established UK retailers, including Debenhams, Argos & B&Q, bringing a unique insight into the commercial conversations between retailers and suppliers.